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by David Mercer (updated 20 January, 2017)

Tips on how to use technology to improve your business

Top small business trends (live)

Having access to a great tool like Google Trends means that it is easy to keep an eye on how important brands and services are faring.

Since Google search is so prevalent (weighing in at about 67% in the U.S. and 90% in Europe), monitoring how popular services are trending can give some great insight into which ones are gaining market share and which are losing the race.

If you are trying to decide which product or service is the right one for your company then we have some great head-to-head comparisons of the biggest and best tools and services for entrepreneurs and small businesses.

Website builders

Here's a look at our to favorite website builders, Wix & Weebly:

Looks like these two are pretty much neck and neck, which is a good indication that they are both doing great work innovating and staying competitive. Especially because this industry moves very, very quickly.

You can check out a more in-depth feature comparison of these two platform at Comparing Wix vs. Weebly.

eCommerce website builders

We've got three great competitors in the online shopping cart space - Shopify, Bigcommerce & Volusion:

When we did a proper review of each of these solutions, we found that they tended to focus on slightly different segments of the market, using slightly different approaches.

Bigcommerce looks to build a strong community of contributors and developers around its core offering, while Volusion offers strong integration with Amazon (going after a specific segment).

Despite this, Shopify seems to be running away with things through a slick, easy-to-use interface, great features, and quality support... and a superior marketing campaign.

There's a complete comparison table with all their main features, pricing, customers reviews, etc at Shopify vs. Volusion vs. Bigcommerce.

Cloud accounting

Here's a great comparison between Freshbooks and Quickbooks online:

I think in some senses this comparison is a bit misleading. On the surface of things it looks like Quickbooks is killing Freshbooks, but that's not the case. Freshbooks goes after a slightly different market in that they offer a lightweight, simple solution for small business - and they have attracted over 5 million customers.

Quickbooks, on the other hand, is well established and particularly popular in the massive US market. We answered the question is Quickbooks online the best accounting software? over in our forums a little while back, if you want a bit more clarity.

Email marketing

This is one I just don't understand - GetResponse vs. Constant Contact vs. AWeber:

I personally went through the setup procedure for both of these platforms and found GetResponse to be significantly better than Constant Contact.

There's a complete account of how good each service is from the perspective of a new client at GetResponse vs. Constant Contact.

One thing I did note is that Constant Contact completely dominates the US market, which becomes clear when you look at this regional breakdown of their brand popularity:

Seems like, for email marketing services, there is significant lock-in which means that it can be difficult to displace a company once it is established. Still, I strongly recommend you check out our review before making a decision.

Web hosting

Wow, not much competition for GoDaddy - but HostGator tries:

Size doesn't always mean you get the best quality service, but it does help when it comes to economies of scale. We did a price and quality review of 3 top Web hosting services at 3 best Web hosting companies for corporate sites.

Social media

Ok, this is a big comparison with FaceBook, Twitter, Pinterest, and Google+ all looking to carve out an important stake in this rapidly growing market:

Well, it seems that Facebook has got things wrapped up on the social media front... although, if I were them, I would be a little concerned about the strong decline in recent years (even though there is no real competition).

Is this decline a sign of growing disinterest, or is it simply a reflection of the fact that everyone is already on Facebook?

What other interesting trends would you like us to cover? Share your requests in the comments.

College course outline for Internet startups

Universities wanting to offer a course on Internet entrepreneurship can start here

Being an entrepreneur is something that should be encouraged and nurtured in everyone from an early age - especially in a country like the U.S. where the economy relies on small business.

Every school and university should offer a range of courses designed to empower young people to take an idea and turn it into a profitable enterprise, with confidence and competence.

Sadly, most educational institutes seem intent on sticking to dry, academic curricula that might teach young minds how to think, but don't prepare them for the harsh realities of the real world.

10 Inspirational Quotes for Entrepreneurs

It's occasionally valuable to take some time to listen to the collective wisdom of entrepreneurs, great personalities, and leaders who have distilled their k

Why Google is Bad for the (Small Business) Economy

Think of the Internet economy as a farmer’s field full of little green plants. Each plant represents a business, and the stuff that makes them grow is traffic (just like rain makes real plants grow).

Now, imagine that in between the rain clouds and our fledgling plants, there is a huge funnel that collects the rain and pours it over the field. Let’s call this funnel Google.

Google’s job is to make sure that all the sprouts get a fair share of water (provided they are of good quality), and that any weeds that are harmful to the ecosystem aren’t watered. All day long Google funnels rain onto various different plants in order to help them grow.

Essential Free Small Business Software

Great free software for people working from home

Having a home business, or work from home job, means that your PC will need to be packed with functionality to help facilitate day-to-day tasks.

Business Opportunities (to Create for Yourself)

creating opportunities in life and business

Isn't it frustrating that some people just seem to have that entrepreneurial knack - business opportunities just seem to go their way again and again?

Top business ideas using crowdfunding

Top startups that have used crowdfunding succesfully

Crowdfunding is a relatively novel way for startups and entrepreneurs to raise money to support their fledgling companies - and sometimes it actually works.

How to improve your cash flow

A cash flow statement usually includes money flowing in and out of a company, but this article is full of ideas and tips to get more money flowing in.

Because cash is king for all entrepreneurs, SME/SMBs, and home based ventures, it is crucial that you can generate as much revenue as possible, as early as possible.

This article will look at a very simple sales forecast and provide plenty of great sales strategies, ideas and advice for you to incorporate into your own plans.

5 Unusual Online Home Business Ideas

Selling online is getting easier and easier every day, from a technical point of view, because the technology to handle online transactions (like online

3 tips on how to use the cloud

Among their top 3 challenges, according to most business leaders, is the ability to keep pace with new technology - like the cloud.

Being able to understand what new technology offers and how to use it to increase productivity and maintain competitiveness is not easy, because technology moves moves faster than our ability to keep up.

Small businesses, in this regard, have a distinct advantage over larger ones, and we might well be entering an age where small companies start out-competing big ones because of technology.

Business Cards 101

Design and print your own business cards

Did you know that business card design can directly impact the success of your organisation?

Top 10 Highest Pay Work From Home Jobs

A list of high paying work from home jobs

Ever wondered just how much you can earn in a career working from home? The answer is millions of dollars - if you've got what it takes.

5 Marketing Strategies That Use Free Stuff

Giving away free stuff can help grow your business

Here are some great ideas that incorporate free stuff (products and services) in order to generate trust, improve revenue and grow your business.

Most consumers like getting free stuff (especially online consumers), so giving away a valuable free offering can help to drive traffic, generate buzz, earn trust, and make money.

This article will give you five great ideas for free product and service offerings that you can integrate into an existing organization or use to help grow a startup.